Starting with the right strategy

At PIC, our approach starts with thorough research and analysis, laying the groundwork for effective strategy development. Expertise in our specialized areas plays a pivotal role in crafting impactful communications tailored to your target audience. We view this expertise as the bridge that connects analysis and strategy, enabling us to generate compelling content and implement actions that form the bedrock of your reputation.

Wholesome research



  • Think tank
  • Focus group
  • Situation room

  • Strategic analysis
  • Communication consulting
  • Assestment

At PIC, we believe that a successful campaign begins with thorough research, and with the advancements in technology, we can delve even deeper into understanding the market and target audience.

We have developed the PUBLIC COMMUNICATIONS CYCLE, a streamlined five-step process that ensures a favorable outcome. At its core, the foundation of our final product lies in a comprehensive understanding of the audience we are addressing.

In the upcoming segments, we will walk you through each step of this cycle, unveiling the subsequent stages within this comprehensive process.

Situation analysis

Conduct a strategic evaluation of the internal capacities in communication and capacity of Data Gathering-Build a framework of strengths and weaksnesses.

Behaviour research

Build the factors of mobility of the electorate and the mixed feelings that generate adhesion or movement of preference.

Data analysis and model

Enrich data and model the right path to achieve greater electoral adhesion.

Comminication strategy

Build effectivve communication plan and strategy with its different deliverables

Campaign products

Produce in partnership all the necessary products and media strategies to achieve greater message effectiveness

Partners in action

Through the years we have been very lucky working in team with amazing professionals in diverse fields of our think division. Today we continue in close contact with them and can be part of our team when needed. They are highly capable in every field of analysis and strategy to make sure we as a team reach the highest standard of service.
Beatrice Rangel

Beatrice Rangel

Government / Private consulting

International business executive with a vast experience in the analysis, development of
negotiations and the application of investment and
acquisitions strategies at the corporate level.
Alexis Ortiz

Alexis Ortiz

Journalist / Political advisor

Venezuelan writer and historian, journalist, spokesperson, political leader and elections advisor. Alexis won the Cervantes award on 2011.
Alfredo Keller

Alfredo Keller

Pollster / Strategic advisor

Communicator, President of Alfredo Keller and Associates. Advisor to the world council of UPLA (Latin American Parties Union) and Associated advisor ot the Interamerican Center of Political Management.
José Antonio Gil Yépez

José Antonio Gil Yépez

Pollster / Strategic advisor

Venezuelan sociologist, President of Datanalisis a very prestigious polling company. He has been professor for the school of business at IESA 1972-1990. For Year advisor to many campaigns and governments on the hemisphere.

Estrategic allies