THINK

At PIC, our approach starts with thorough research and analysis, laying the groundwork for effective strategy development. Expertise in our specialized areas plays a pivotal role in crafting impactful communications tailored to your target audience. We view this expertise as the bridge that connects analysis and strategy, enabling us to generate compelling content and implement actions that form the bedrock of your reputation.

Wholesome research

Analysis

Strategy
- Think tank
- Focus group
- Situation room
- Strategic analysis
- Communication consulting
- Assestment
At PIC, we believe that a successful campaign begins with thorough research, and with the advancements in technology, we can delve even deeper into understanding the market and target audience.
We have developed the PUBLIC COMMUNICATIONS CYCLE, a streamlined five-step process that ensures a favorable outcome. At its core, the foundation of our final product lies in a comprehensive understanding of the audience we are addressing.
In the upcoming segments, we will walk you through each step of this cycle, unveiling the subsequent stages within this comprehensive process.
Situation analysis

Behaviour research

Data analysis and model
Comminication strategy

Campaign products

Beatrice Rangel
Government / Private consulting
negotiations and the application of investment and
acquisitions strategies at the corporate level.

Alexis Ortiz
Journalist / Political advisor

Alfredo Keller
Pollster / Strategic advisor

José Antonio Gil Yépez
Pollster / Strategic advisor




